Google snaps up London-based artificial intelligence firm DeepMind for $400m

Google’s on an acquisition spree this January. Earlier this month, it bought Nest for $3.2bn.

And now the search goliath has snapped up London-based artificial intelligence firm DeepMind for a reported $400m (£242m).

Google hasn’t confirmed the price of the acquisition but it’s known to be its biggest European acquisition to date.

DeepMind, that was founded in only 2012, creates algorithms and specialises in machine learning for e-commerce and games.

Founders of the firm are 37-year-old neuroscientist and former teenage chess prodigy Demis Hassabis, Shane Legg and Mustafa Suleyman.

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