Sophie Hobson

Sophie has spent the best part of the last decade interviewing hundreds of entrepreneurs and business leaders, and exploring the mechanisms of business growth. She’s driven by the power business has to create social change, and believes that the future of enterprise depends on sustainability and diversity. She’s fascinated by tech, responsible business issues, and the teeming menagerie of wonders that is London.

Sophie has been a commentator on business issues and the London economy for the BBC, Sky News, Wall Street Journal, LBC Radio and the Londonist, and has written for The Mirror, ITV, South London Press and Travel Weekly.

Before launching, Sophie was one of the founding team of, and helped build it into the UK’s leading small business advice website.

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