Netflix: Jeremy Clarkson and the other Top Gear presenters “not worth the money”

Streaming service didn’t sign the presenters after analysing data

Jeremy Clarkson’s reported £10m annual salary at Amazon was too much for Netflix, according to a senior executive.

Amazon won a contract with the three ex-Top Gear presenters to create a new show, which reportedly has a £44m budget per episode.

However, chief product officer at Netflix Neil Hunt said the company had done the maths and didn’t think the trio were worth what Amazon has agreed to pay.

“We have past episodes of Top Gear, so we have a pretty good gauge of what audiences like,” Hunt told Digital Spy.

“Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want, so there we go.

“Clearly it wasn’t worth the money to make the deal… I think they sold themselves for way more money [than they’re worth].”

However, he later added: “There is an audience for everything and it is not up to us to judge if Amazon has paid too much or not.”

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Readers' comments (1)

  • £44 million per episode - crazy, always thought Top gear as something to watch if there was nothing better on the BBC, which unfortunately occurred way too often!

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