Simms’ city: Hobnobbing with Tara P-T, Seb Coe, Wilbur Ross and the princesses

Our diarist Freya Simms offers her fortnightly previews of her favourite London haunts…

The Goedhuis Summer Rosé in aid of Starlight

Princesses Beatrice and Eugenie

One sign that summer really is here is the annual Goedhuis rosé tasting in aid of Starlight at the Saatchi Gallery. Over 1000 people attended to sniff, swill, spit, but mostly swallow, some delicious rosé wines and pink champagne from a diverse selection, including the English house Nyetimber and Billiecart Salmon.

Guests were greeted by glamorous hostesses amid a sea of pink and enjoyed rubbing shoulders with the likes of Tara P-T and Princesses Eugenie and Beatrice. Sadly just as things got going I had to rush off to the curator’s dinner at Masterpiece London, but all was well as I had the winning ticket of being placed next to the director of the Sir John Soane’s Museum, Tim Knoxx.

Ink opening at the Saatchi Gallery

Freya Simms and Chris Lockwood

Freya Simms and Chris Lockwood, artist and former publisher of Wallpaper* magazine

The art and antiques season has started - proper. World record breaking sales of contemporary art, an outstanding selection of fairs and exhibitions and, last Monday, the groundbreaking exhibition of contemporary Chinese ink art curated by Micheal Goedhuis opened at the Saatchi gallery.

It’s the first time such a comprehensive collection of this genre has been shown at a gallery of international standing. Big cheeses from the art world flocked to the show including Sotheby’s CEO Bill Ruprecht and US collector Wilbur Ross.

Beyond Sport Awards with Lord Seb Coe and Will Greenwood

Will Greenwood

Will Greenwood

Thomas Lyte at the Burlington Arcade, known for beautifully crafted handbags and gleaming silverware, was the setting for this year’s Beyond Sport awards. Lucy and I tripped down to get a glimpse of Lord Seb Coe doing his bit pre-Olympics with rugby hero Will Greenwood (pictured), who towered above the crowds. Wine flowed and the sporting world became increasingly enthusiastic about the forthcoming Olympics.

Masterpiece London 2012

Damian Hirst

Damian Hirst

The following day it was the preview of Masterpiece London 2012.

In its third year, it broke the previous year’s attendance with over 5000 visitors who descended from across the globe to buy or covet a staggering array of masterpieces from Caravaggio to Hirst (pictured), Cartier to Robert Adams, Marc Newson to Picasso.

Delicious Ruinart champagne was served from 11am to 10pm and you were never far from a canapé to keep the wolf from the door.

Freya Simms is managing director of Gong Muse a Strategic Communications agency for the art and luxury markets and winner of PRCA Agency Campaign of the year 2011.


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