What is Cobra Beer founder Lord Bilimoria's new tech venture?

Entrepreneur and cross-bench peer Lord Bilimoria is venturing into the tech sector by launching PictoSo – a free photo-sharing app for smartphones.

Bilimoria is renowned for the success (and very near collapse) of Cobra Beer; the Indian beer he launched in 1989 that’s now stocked in virtually every single curry house in the UK. But this is the first time he’s brought a product to market since.

Commenting on why he chose to enter the lucrative, yet very competitive, app market, the Indian-born entrepreneur said: “We are witnessing the convergence of a number of trends: smartphone usage rising significantly, broadband access and speed expanding rapidly; and the cost of data storage and digital tools falling.

“It’s clear that now is the time to launch an app that makes it easier for users to share their photos instantly.”

PictoSpThe new PictoSo website

Partnering Bilimoria is his cousin, and now co-founder, Boston-based tech entrepreneur Rashid Bilimoria, as well as ex-Cisco app developer Philipp Reisinger.

The trio launched the app in Cambridge yesterday, with the hope to penetrate the university’s Freshers’ Week, before rolling the app out across the UK and around the world.      

PictoSo is currently available for IOS only, is free to download, and enables groups of users to instantly create shared albums of photographs and 10 second videos. 

The app has a number of “unique features” say its founders.

  • Pictures can be edited with filters, effects and stickers, and annotated with captions
  • Users can share 10-second videos
  • Entire albums can be shared via social media, email, SMS and messenger
  • Users can create albums of their favourite photos for easy and instant access
  • Images are stored on PictoSo servers so that they can be shared instantly and received at high resolution without taking up extra space on mobile handsets

See more at www.pictoso.com

Now read

Readers' comments (1)

  • Truly innovative. Successful marketing for its uses will hold the key to its success.

    Unsuitable or offensive? Report this comment

Social Bookmarks