Brits forking out over £16bn every year to look cool

Fashion spend soars

Whether you’re an activewear advocate, hot for hipster threads or a designer diva, the average Brit spends £572 a year to fit in with their fashion tribe, equating to a staggering £16.2 billion nationwide, according to new research from VoucherCodes.co.uk.

Choosing a tribe

The study found that more than four in ten Brits (43 per cent) identify with a fashion tribe in the UK. Of those that belong to a ‘clothing cult,’ the majority see themselves as ‘High-street Hoarders,’ with 41 per cent regularly shopping for affordable high street fashion from the current season, while one quarter of Brits describe their signature style as ‘Classic and Preppy’ and 12 per cent identify with the ‘90’s Grunge’ look which has recently come back into fashion. Conversely, over half of individual Brits (57 per cent), claim they don’t have a signature style.

Top 5 fashion tribes in the UKMonthly spend per look

1.       High Street Hoarder –

(Affordable high street fashion from the current season)

£40.87

2.       Classic and Preppy

(Stripy shirts, shiny shoes, loafers, trousers, cable knit V-neck jumpers, tea dresses)

£42.38

3.       90’s Grunge

(Logo tees, ripped jeans, plimsolls, fishnets and/or paired with old school branded sportswear)

£34.01

4.       Hipster Gear

(Skinny jeans, tortoise shell spectacles, plaid shirts, vintage clothing)

£37.32

5.       Activewear

(Fashionable luxe leggings, yoga wear and the latest fashionable trainers and gym gear from sports brands)

£66.14

Brits fork out an average of £48 per month on buying clothing, shoes and accessories that relate to their chosen fashion cults, amounting to a substantial £572 per year. While ‘Designer Divas’ are prepared to spend the most on buying branded garments to complement their look (£164 per month), interestingly, fans of activewear are prepared to splurge significantly more than those who prefer high street clobber (£66 versus £41 per month), perhaps as a result of the rising popularity of fitness YouTubers and Instagrammers which has prompted a surge in people choosing to wear luxury leggings and gym gear day-to-day.

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