Stelios to open first super-cheap supermarket in Croydon, EasyFoodstore

EasyGroup founder Sir Stelios Haji-Ioannou is launching a new food store that he hopes will be cheaper than Aldi and Lidl. The first outlet will be in Croydon.

Haji-Ioannou said the rise of food banks in the UK had prompted the move. He said the new EasyGroup attempt will be a “low-risk experiment in a new market sector”, but could be expanded as early as next year if it’s successful.

“If the pilot site shows there is a need for this offering, EasyFoodstore could be rolled out on a wider basis from 2014 onwards using freehold retail sites – buying into the weaker real estate prices in that sector,” he said.

EasyFoodstore will offer “affordable, basic ‘no-brand-name’ packet and tinned foods at bargain prices,” Haji-Ioannou said.

“EasyFoodstore underlines the need for additional reliable day-to-day provision of basic foodstuffs. No other details have yet been decided.”

The first EasyFoodstore outlet is expected to be on the ground floor of the nine-storey Croydon building that used to be the Metlife building. It was recently acquired by EasyGroup. The tower block is expected to house an EasyHotel and EasyGym too.

 

 

Readers' comments (2)

  • If anyone can do this - its got to be Stelios, after all he is a master at cutting prices & does remarkably well too!
    A & H Design 2 Print + Web
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  • excellent idea, would definitely work, tried it couple of years ago but couldn't get the funds necessary, good luck stelios..

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