Saatchi brings art to the City in first digital art exhibition

Thanks to the magic of digital screens, buildings in the City are getting brightened up with Saatchi Gallery artwork

The Saatchi Gallery is to transmit art into hundreds of offices across the capital in a year-long initiative to reach out to London’s business people and get them visiting the gallery.

In the City’s first digital art exhibition, Saatchi is putting art on digital screens in more than 130 of London’s landmark buildings including the Gherkin, Tower 42, CityPoint, The Broadgate Tower, 60 Threadneedle, 25 Canada Square, 10 Exchange Square and Tower Bridge House.

Saatchi art in the City

This initiative is being done in partnership with ECNlive, the UK’s first corporate digital display network.

Russian art will dominate the exhibition, set to reach over 500,000 business executives before its closure in May. Screens will also show chosen pieces from the Breaking the Ice exhibition, containing work from Moscow artists from the 1960’s-1980’s.

Saatchi art in the City

Saatchi Gallery CEO Nigel Hurst commented: “This is an exciting opportunity for us to reach new audiences in the heart of the City of London, and encourage business people to visit the Gallery and experience our collection and innovative new shows in the flesh.”

ECNlive CEO Antony Ceravolo commented: “Our initiative with the Saatchi Gallery turns more than 130 of London’s premier business buildings into temporary digital gallery spaces. This demonstrates how the ECNlive network exploits the potential of internal corporate spaces and can be used to carry content that transforms how people interact with buildings and add value to their daily lives.

“Business people across the capital are now receiving real time information tailored to their interests from the ECNlive network located in the buildings in which they spend most of their time.”

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