Londoners twice as adventurous on holiday as the rest of the country

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With the summer in full swing and school holidays fast approaching, a new survey conducted by specialist operator Inghams Lakes & Mountains has revealed that Londoners are the most adventurous travellers when it comes to trying alternative experiences on holiday.

In the survey of 2,000+ UK consumers, 43 per cent of those living in London would return to a summer holiday destination because it offered plenty of new activities they hadn’t yet tried, almost double the national average of 24 per cent. 

In addition, two thirds of those living in London stated they are likely to try an out-of-the-ordinary or ‘alternative’ activity whilst on holiday in comparison to a national average of 42 per cent.

Finally, over three quarters of Londoners say that they try something new which they weren’t expecting to do on their summer holiday, in comparison to a national average of 59 per cent.

Overall, the Inghams survey found that nearly two thirds (over 59 per cent) of participants try something new on holiday which they weren’t expecting to do, and more than half (57 per cent) feel the activities and experiences they have on their summer holiday differ from their expectations. Furthermore, over 30 per cent said they choose a holiday destination based on a specific activity, but end up trying something different once in the destination and a staggering 76 per cent of those surveyed believe it is important to research their summer holiday destination before arrival.

Harvey Gähl, Head of Purchasing for Austria, which is Inghams Lakes & Mountains’ biggest summer programme, said: “Our survey has revealed some really interesting results and it’s great to see there is a real appetite for trying new activities on holiday and enjoying more adventurous experiences. E-biking is a striking example of an alternative experience available to try in many of our resorts, as it encourages people of all abilities and fitness levels to access and enjoy the mountains on two wheels, something which some of our guests may not have expected to do. Our Lakes & Mountains programme offers a wide range of activity holidays packed full of opportunities for our guests to discover whilst in the great outdoors and we have some great-value packages on offer this season with plenty of regional departures available.”

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