Simms’ city: The South Pole, FA Cup Final and Bordeaux wine tasting at the Saatchi...

Our diarist Freya Simms offers her fortnightly previews of her favourite London haunts…

The Atlas Gallery

Herbert George Ponting

New Musette to the team, Anna Kirrage, and I went to meet gallery director Ben Burdett and Kathlene Fox-Davies at the much feted Atlas Gallery that has people crossing the globe to visit.

Established over 16 years ago, this important photography gallery has an amazing selection of collectors’ material from the advent of photography to the present day. The gallery is in the heart of Marylebone’s exclusive Chiltern Street and on view was a wonderful exhibition of the works of legendary photographer and adventurer Herbert George Ponting, 1870–1935.

He is perhaps best known as the expedition photographer and cinematographer for Robert Falcon Scott’s Terra Nova Expedition to the Ross Sea and South Pole (1910–1913). In this role, he captured some of the most enduring images of the Heroic Age of Antarctic Exploration that still inspires us today.

Liz Earle, Duke of York’s Square

Liz Earle Hot Cleanse and Polish

En route to the latest Goedhuis tasting I had a few moments to spare and used it to pop into Liz Earle’s to get a replacement tube of her Hot Cleanse and Polish. In just a few years the unique cleanser has become a staple to many a woman’s beauty regime and joins other legendary products such as YSL’s Touche Eclat or Clarins Beauty Flash Balme.

Although you can buy Liz Earle in any John Lewis or Fenwicks, I still think it’s better to go direct to store as they do a good loyalty programme and you always seem to leave with a handy travel-sized product thrown in for free.

Goedhuis Bordeaux Cru Classe Tasting at Saatchi gallery

Goedhuis Bordeaux Cru Classe Tasting at Saatchi gallery

Goedhuis & Co certainly know how to deliver a tasting event with a difference, and their Bordeaux outing was no exception. A complete sell-out within weeks of announcing the event, we had no trouble tempting press to attend. In fact’s very own Rebecca Hobson made an appearance and even caught a glimpse of the Tarnished Knight over a glass of Pomerol. Highlights of the event for me included delicious white Bordeaux and the fast shucking oyster meister.

Tempus launch at 5 Cavendish Square

Tempus launch at 5 Cavendish Square

New uber luxury magazine for horological enthusiasts, Tempus, was launched in the chic dungeon like club of No. 5 Cavendish Square the other week.

Cocktails were adventurous and strong, and the music pumping so conversations proved a real struggle, but all could ogle at the bevy of beauties draped in flowing Grecian splendour!

I also managed to catch up with a few old friends from my auction house days so the sojourn was not entirely wasted.

This was followed by me hotfooting west to a friend’s party in Bedford Park, Chiswick. Home to the perfect 2.4 family, she transformed her home into a venue fit for a seriously good party. The great and the good rubbed shoulders – from fashionistas to some very senior City boys – while we sipped on lychee martinis and nibbled on mini burgers et al.

I sailed home and relieved the babysitter in high spirits.

FA Cup Final at Wembley

Chelsea FC game, ticket for a Cup Final at Wembley

The way to my heart – a ticket to any Chelsea FC game, but a ticket for a Cup Final at Wembley and in row 11 so that I could almost make eye contact with my true blue heroes is a gift almost too good to behold. The fine Mr. Charlie P treated me to a lovely afternoon, amazing tickets and my first Chelsea presentation.

Freya Simms is managing director of Gong Muse a Strategic Communications agency for the art and luxury markets and winner of PRCA Agency Campaign of the year 2011.


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