Ho, ho, no! Selfridges opens Christmas store in August

Haven’t started Christmas shopping yet? You should panic as there are only 141 days to go.

That’s probably why Selfridges has opened its Christmas store as it prepares to sell 46,500 decorations and wreaths, 11,700 wrap and gift tags, 29,000 cards, 4,600 crackers and 650 lights and trees.

Christmas at Selfridges

Selfridges’ Oxford Circus store has a North Pole-themed festive floor spread across more than 700 sq ft of space.

Customers can choose from more than 300 different crackers, almost 450 Christmas tree styles and some 200 different styles of decorations.

Christmas

 

Christmas at Selfridges

Geraldine James, Selfridges Christmas home & decorations buyer says:

“Despite the summer weather, we’re in full festive mode here at Selfridges. We’ve been working on this year’s Christmas Shop since Christmas last year. We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can’t buy at home. So, we have to make sure we’re ready to showcase Christmas decorations they will truly treasure.”

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