Forget Fortnum & Mason! ALDI's Christmas mince pies are better, taste test finds

Want the best Christmas pies? Head to ALDI. Yes, you read that right.

In an annual taste test by Which?, ALDI’s Christmas mince pies beat the likes of Fortnum & Mason and Selfridges.

Aldi’s £1.69 Specially Selected 6 Luxury Mince Pies beat Selfridges and Fortnum & Mason’s traditional mince pies that start from £12.95.

Judges said ALDI’s pies were “lush, spicy and juicy, while the rich golden pastry is thin, crisp and light” compared to Fortnum and Mason’s “flat-tasting, soft and crumbly” pastry.

The news comes after ALDI’s market share increased from 3% to 3.9% in the 12 weeks to 10 November.

Lidl’s £1.79 Snowy Lodge Luxury Mince Pies and Marks & Spencer’s Handcrafted Ultimate All Butter Mince Pies took joint second place.

The contest also saw Moet & Chandon and Veuve Clicquot Champagnes losing to English sparkling wines.

Marks & Spencer’s English Sparkling Vintage 2009 by Ridgeview and Ridgeview Bloomsbury 2010 scored 79% and 78% respectively.

Moet & Chandon Imperial Brut NV and Veuve Clicquot Ponsardin Brut NV scored 77% each.

Waitrose’s £21.99 Blanc de Noirs Brut NV came first in the best Champagne category, beating Moet & Chandon Imperial Brut NV at £32.99 and the £36.99 Veuve Clicquot Ponsardin Brut NV.

The Co-operative’s £9.99 Prosecco DOC Special Cuvee Brut was voted the best the sparkling wine and the Tesco Finest Prosecco DOC took the second spot.

Which? executive director Richard Lloyd said: “With the rising cost of living squeezing so many household budgets, it’s good news that you don’t have to splash out to get good quality food and drink for Christmas.”

 

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Readers' comments (1)

  • I don't believe that the Which? survey was very representative as they only asked 4 'experts' whereas our taste test surveyed 35 real people, and the results were very different: http://blog.go-walkabout.co.uk/2013/11/the-grand-mince-pie-taste-test-2013/

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