Vroom! The UK beats Germany to become Ferrari's biggest market in Europe

If you thought Ferraris in the UK are only the preserve of Iraqi playboys or Russian oligarchs, you’re wrong.

This year, wealthy Britons spent £91m buying new Ferraris at an average purchase price of £220,000. This makes Britain the biggest European market for the Italian car company.

Ferrari’s global sales figures for the first six months show that Britons bought 415 models in in the six months to June 30.

Germany came in second with 388 cars delivered in the first half of the year.

Luca di Montezemolo, Ferrari chairman, said: “Once again in the first six months of 2013, Ferrari has recorded excellent results. Two months ago, we took a strategic decision [to limit the output of cars], the effects of which will be felt more clearly over the next six months. However, that move is already beginning to make its mark.

“An increase of just over 2% in volume has been matched by 20% growth in EBIT [earnings before interest and taxes], which is and will remain our primary objective along with maintaining the exclusivity and value of our cars over time.”

Related images

  • A Ferrari waits outside the May Fair Hotel

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