This banned racist ad from a Japanese airline stereotypes Europeans

An advert for a Japanese airline has been banned after an actor wearing a blonde wig and false nose attracted complaints.

All Nippon Airways (ANA) announced the ad would be pulled, four days after it was launched, due to a large number of complaints that it was racist and offensive.

However, many Europeans on Facebook said they thought the video was funny.

What do you think? Tell us on Twitter or in the comments below.

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Readers' comments (1)

  • Ian Middleton

    I think this, along with recent events in Taiji Cove might indicate a disconnect between how both cultures see each other.

    We've come to regard Japan as a modern state and I think on the whole that's probably true, especially with the younger generations.

    But in many respects they still operate in something of an anachronistic cultural vacuum with respect to what other parts of the world regard as acceptable behaviour.

    The state suppression of information over the dolphin slaughter suggests that their government remains insular and still regards western cultures with a degree of disdain for their emotional reactions to events.

    This ad suggests this impression of westerners also pervades corporations and advertising agencies.

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