The most relevant brands revealed

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Global consultancy Prophet today announced the results of the third annual Brand Relevance Index,a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp. 

The top ten most relevant brands are:

1. Apple

2. Google

3. Android

4. Lego

5. Spotify

6. Netflix

7. Dyson

8. Lush

9. PlayStation 

10. Amazon

The dominance of technology-led brands in the top ten proves that the most compelling brand experiences happen on demand, across devices and channels – not in one space or during one interaction. 

“Today’s always-on consumers need always-on brands to keep them connected,” said Ian Kirk, Partner at Prophet and co-author of the Brand Relevance Index®. “With multiple devices, consumers now expect brands to be proactive, responsive and relevant to their needs.” 

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