Why has Facebook bought face-swapping tech? Here’s everything we know about the mysterious purchase

Could Facebook be trying to be more like Snapchat?

Facebook has revealed it bought face-swapping app Masquerade.

Masquerade, which is also known as MSQRD, lets users add live effects and face swap on videos in real time.

Zuckerberg posted a video demonstrating the tech on his Facebook page, where he appeared to wear an Iron Man mask.

In the video, he says: “No, I haven’t also built an Iron Man suit. I’m using this app, Masquerade, that lets you put real time filters on your videos. And today I’m excited to share that the team behind Masquerade is joining Facebook.”

Masquerade CEO Eugene Nevgen wrote in a blog post that the app will stay up and running. He added: “Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.”

It’s not clear exactly what the global social media giant plans to do with the app, but something tells us face-swapping will soon be coming to a Facebook feed near you.

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