Tinder didn’t originally have the swipe function (and 5 other things you didn’t know about the app)

People who work at Tinder use Tinder

We discovered some new things about the dating app Tinder after the co-founder and outgoing CEO Sean Rad did a Reddit Q&A.

He explains:

1. The famous swipe function was added after Tinder launched

“The first version of Tinder didn’t actually have the swipe in the app. I snuck it in a few weeks later and told everybody after it was released that they could swipe. The swipe was born out a desire to mimic real life interactions with a card stack. When organizing cards you put them into piles. Swiping right fittingly throws the card in the direction of the matches. We’ve strived for simplicity by keeping buttons but we’re always looking for fun shortcuts in terms of interaction. The swipe just made sense in this case and seems stupid simple in retrospect.”

2. It wasn’t going to be called Tinder

“The original name was going to be Matchbox. So happy we decided on Tinder.”

3. People who work at Tinder have used it to meet their significant other

“One of our product managers matched with his long time girlfriend on Tinder while she was passing through JFK airport in NYC where he lived. Two months later they met up in SF, two weeks after that he moved to join her in LA. One month later he started working at Tinder. This was a destined match (at least for Tinder, inc. haha). We should probably start recruiting through Tinder :)”

4. You can use it for more than dating

“Many users already specify their different intentions for using Tinder on their profile - eg. I’m visiting Paris and want recommendations on places to visit. Internally, we call this “hacking Tinder.” At the core we’re making it really easy to connect with new people by breaking down the hesitation in walking up to someone and saying ‘hi’. Tinder’s solution can be applied in so many ways.”

5. There have been 6 billion matches since the app launched

“Tinder is a dominant platform in over 140 countries where we have created over 6 billion matches (26 million new ones every day). That’s 6 billion potential connections that would likely never have existed before Tinder; each one having the potential to change someone’s life forever.”

6. There’s more to come from Tinder Plus

“Months of testing and thought went into the feature and price mix for Tinder Plus. We tested a broad range of prices and found that users that saw value in Tinder Plus were more than willing to pay at the existing price points. Rewind and Passport were the two most requested features, but of course we’re going to introduce more features to Tinder Plus, we’re just getting started.”

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