New iPad Air advert: love it or loathe it?

Apple has launched a new iPad ad which is dividing viewers

The advert for the iPad Air, featuring a voiceover from the film Dead Poets Society, is getting mixed reviews.

The inspiring/schmultzy video, entitled Your Verse, hit YouTube on Sunday and has already had nearly 650,000 views.

Apple has, quite sensibly, disabled comments on the YouTube video, but on Twitter it’s been called “spectacular”, “powerful” and even “chillingly beautiful”.

It has also been called “pretty f***ing awful”.

What do you think? Leave your comments below or talk to us on Twitter @LondonlovesBiz .



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