may soon be a £100m company - here's how might by eyeing a London listing that could value the online furniture retailer at £100m.

The company is working with advisers at Citi, Peel Hunt and Rothschild to raise up to £50m, according to the Daily Telegraph. was launched in 2010 by co-founder Brent Hoberman, his former colleague at mydeco Chloe Macintosh, and Ning Li and Julien Callede.

Hailed as one of the UK’s fastest growing tech companies, has three showrooms – one each in Notting Hill and Shoreditch and another in Leeds.

On its website, claims it connects customers directly with designers and sells furniture at prices 70% lesser than big retailers.

The retailer has 160 employees and has grown by around 100% year-on-year for the past three years on average.

According to CrunchBase, has raised $21.1m in three rounds from six investors since its launch.

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