Facebook manipulation study to be investigated in the UK

Facebook may have been cleared of wrongdoing in the US but the UK is now investigating its emotion manipulation experiment after concerns it broke data protection laws.

The experiment saw 700,000 users’ newsfeeds secretly manipulated to show positive or negative content and looked at whether users reacted by posting more positive or negative statuses themselves.

The Information Commissioner’s Office, which is looking into the legalities of the study in the UK, said it was too early to tell which part of data protection laws could have been infringed.

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