“Dislike” button coming to Facebook

We’ve had the like button. Now it’s time for its evil twin

Facebook is introducing a “dislike” button to its world-dominating social network, it has been confirmed.

The company’s founder Mark Zuckerberg announced the introduction of the function during a Q&A session at the company’s headquarters in California on Tuesday.

He said that Facebook was “very close” to having the new negative button ready for testing.

“People have asked about the ‘dislike’ button for many years,” Zuckerberg said.

“Probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it.”

When is a dislike not a dislike?

Though Zuckerberg mentioned a “dislike” button, it is likely to take a different form, otherwise, the number of “likes” and “dislikes” users bestow on one another’s posts (and don’t forget the sponsored posts), will have the effect of turning Facebook into more of a voting forum like Reddit.

“We don’t want to turn Facebook into a forum where people are voting up or down on people’s posts,” Zuckerberg said.

“That doesn’t seem like the kind of community that we want to create: you don’t want to go through the process of sharing some moment that was important to you in your day and have someone downvote it.”

Instead, the new tool will be designed to let users “express empathy” with negative posts, Zuckerberg said.

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