Can Microsoft bruise Apple with launch of its first Windows laptop?

What is Microsoft up to?

After 40 years, software company Microsoft is finally making a concerted foray into hardware manufacturing in a bid to take on its arch nemesis Apple.

Following the success of Microsoft’s Surface range of tablets, the company has unveiled a new laptop called the Surface Book, as well as two new smartphones and a new fitness bracelet.

To the eye, the laptop closely resembles Apple’s MacBook Pro, and Microsoft has made it clear it is directly challenging Apple.

At the product launch, Panos Panay, corporate vice-president at Microsoft, said: “This is the thinnest, most powerful PC ever created.”

The company also says the new laptop is twice as fast as Apple’s top of the range laptop, and that the Surface Book boasts 12 hours continuous battery life.

Like the company’s Surface tablets, the laptop will feature a detachable screen, allowing it to be used tablet fashion.

Microsoft chief executive Satya Nadella said: “More and more people are coming home to Windows. We now begin a new chapter with new devices built for Windows 10 from us and our partners.”

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Readers' comments (1)

  • Michael Smith

    Wow. Microsoft have FINALLY caught on to the idea that you can only make a truly integrated product when you make both the hardware AND the software. Time will tell if they got it right.

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