Can Google buy Twitter?

Twitter has reportedly hired Goldman Sachs to fend off approaches

From Google+ to Orkut, Google has had a string of social networking flops. The search goliath just could not keep up with the meteoric rises of Facebook and Twitter.

Google’s strategy to become a dominant player in the social networking domain? If you can’t beat them, buy them.

That’s why Google is rumoured to be planning to buy Twitter.

According to various media reports, Twitter has hired Goldman Sachs to fend off approaches.

The news resulted in over $1.5bn being added to Twitter’s value on Tuesday as shares jumped 4.8%.

Today, Twitter is worth a whopping $34bn and has over 288 million monthly active users.

This is not the first time Google has tried to buy Twitter. Back in 2011, Google executives are believed to have talked to Twitter to launch a bid.

Here are key stats about Twitter you should know about:

Twitter’s fouth quarter & fiscal year 2014 results

Q4 revenue of $479m, up 97% year-over-year

Advertising revenue totaled $432m, an increase of 97% year-over-year.

Mobile advertising revenue was 88% of total advertising revenue.

Data licensing and other revenue totaled $47m, an increase of 105% year-over-year.

International revenue totaled $164m, an increase of 149% year-over-year.

International revenue was 34% of total revenue.

 

Twitter usage

288 million monthly active users

500 million Tweets are sent per day

80% of Twitter active users are on mobile

77% of accounts are outside the U.S.

Twitter supports 33 languages

Vine: More than 40 million users

 

Company facts

3,600 employees in offices around the world

50% of employees are engineers

Incorporated April 19, 2007

At Twitter HQ, 1,440 hard boiled eggs are consumed weekly.

They also drink 585 gallons of coffee per week.

Source: Twitter

 

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