Apple is buying and conserving 36,000 acres of forest

Purchase welcomed by conservationists

Apple, the world’s largest tech company, is in the process of buying 36,000 acres of private forest land in the US.

The company is working with non-profit organisation The Conservation Fund to own and manage the woodland, which will be sustainably harvested to provide wood pulp for packaging products.

The two tracts of forest are in Maine and North Carolina.

Speaking to BuzzFeed News, The Conservation Fund president Larry Selzer said: “Apple wanted to work with an organization that had the ability to acquire and manage these forests, and we’re thrilled about this partnership.”

“Apple is doing something unprecedented here.”

The move is a step towards Apple product packaging being made from 100% recycled matter, the company said.

In a joint announcement, Selzer and Apple’s head of HR Lisa Jackson wrote: “Apple is committed to zeroing out that impact by using paper more efficiently, increasing recycled paper content, sourcing paper sustainably, and conserving acreage of working forests around the world equivalent to its virgin paper footprint.”

Greenpeace have even given the project a nod of approval. Speaking to Buzzfeed News, Daniel Brindis, a senior Forests Campaigner with Greenpeace, said the harvesting is done with “an eye toward the long-term economic well-being of the forest.” Though he added that such forests are “an improvement over clear-cutting — but that doesn’t mean they’re a panacea”.

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