Amazon launches $99 Fire TV to compete with Apple TV and Google Chromecast

Amazon entered the TV set-up box market yesterday with the $99 (£59) Amazon Fire TV.

The internet-connected TV set box is Amazon’s answer to Apple TV and Google’s Chromecast.

The device is a small black box that allows customers to stream content from Amazon’s library and other video-on-demand services directly to their TVs.

The device, which comes with a Bluetooth-enabled remote, can also be used to play games using a games controller called Voila.  

“People play games on tablets but they want to play on TV,” said Amazon’s Peter Larsen.

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