All Gmail correspondence is scanned and analysed, Google confirms

Google has updated the terms for its popular email service Gmail after being accused of failing to be transparent over privacy of data.

The terms of service now state that all emails stored on Google’s servers are scanned and analysed, including incoming and outgoing emails, in order to create targeted advertisements.

The update read: “Our automated systems analyse your content (including emails) to provide you personally relevant product features, such as customised search results, tailored advertising, and spam and malware detection.

“This analysis occurs as the content is sent, received, and when it is stored.”

Google spokesman Matt Kelman said the updates “will give people even greater clarity and are based on feedback we’ve received over the last few months”.

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