Worst Christmas in a decade for Sainsbury’s

Sainsbury’s has revealed its sales have fallen compared to the previous year over the Christmas period – the retailer’s worst Christmas for a decade.

Like-for-like sales fell 1.7%, with total sales falling 0.4%.

Announcing its results, the supermarket said the rest of the year would “remain challenging” but added it had improved on the previous quarter when like-for-like sales fell 2.8%.

“However, given the uncertainty in the trading environment, food price deflation and the price reductions we announced this week, we currently expect our fourth quarter like-for-like to be similar to that of our first half,” Sainsbury’s said.

“Our prices versus our supermarket peers have never been better and alongside our differentiated quality and service offer, we are confident we will help our customers Live Well for Less throughout 2015.”

The retailer said it plans to discount 700 products to help battle discounters Aldi and Lidl, which have been growing exponentially since the financial crisis and now occupy a combined market share of 8%.

However, Sainsbury’s performance in the convenience market was very strong, with its convenience business growing 16% in the quarter.

Sainsbury’s sold more than 550,000 turkeys and 57 million mince pies over Christmas – a rise of 8% on last year.

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Readers' comments (2)

  • I am not surprised Sainsbury's supermarket profits are down, the quality is good, but trying to pay is a challenge, many tills but they are unattended, closed, I recently just left a full trolley in the middle of their store, no way I am going to queue for hours, there is also the bad habit Sainsbury's has in brandishing fireworks in front of Clients who dare adventuring in their stores in November, most of us do not like private fireworks.... those who do keep pets....

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  • Referring to the wait at the tills in Sainsbury's and leaving the trolly full of food in the middle of the store shows immaturity and impatience and what a waste of time going around and picking up the goods in the first place. Try shopping at Aldi or Lidl there you learn to queue and no bags or boxes.

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