Sorry John Lewis, Sainsbury's just won Christmas with this emotional advert

Sainsbury’s Christmas advert will make you quit awwing at Monty the penguin, the star of the John Lewis Christmas advert.

The advert, called “Christmas is for sharing”, is a tribute to British and German soldiers who laid down their arms to celebrate together on Christmas Day 1914.

Made in partnership with Royal British Legion (RBL), the three-minute advert begins with troops singing Silent Night before one soldier reaching out to his rivals. Sainbury’s has promised to donate all profits made from the sale of a £1 chocolate bar that is seen in the advert to RBL.

“Christmas is a special time of year when people come together to share simple moments and kindness. We wanted to reflect that,” said Mark Given, head of brand communications at Sainsbury’s.

The advert has proved to be a hit on Twitter:

 

 

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Readers' comments (1)

  • That was one Christmas that really scared the hell out of the Generals, Unfortunately they soon had them killing each other again, the echo's of which are still with us in the conflicts of today..

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