Ouch. Morrisons sales fall again. What’s to blame this time?

Fourth-biggest supermarket struggling to compete

Morrisons has seen a fall of 2.6% in sales in the three months to 1 November.

Like-for-like sales excluding fuel dropped by 2.6%, with almost all of this (2.4%) due to reducing the number of sales vouchers, the retailer said.

The figures relate to the 13 weeks to 1 November and show a continued run of poor performance for the supermarket, which reported a 52% drop in annual profits to £345m in March – its worst result in eight years.

Morrisons profits gif

The UK’s fourth-largest supermarket is undergoing drastic changes in some areas of the business in order to keep up with Tesco, Sainsbury’s and Asda and stave off the threat from the discounters.

This year chief executive David Potts announced the closure of 11 stores and the sale of 140 loss-making convenience stores.

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