Ouch! Morrisons CEO Dalton Philips sacked over falling sales

Morrisons performed worst of all the major supermarkets over Christmas

The board of supermarket Morrisons has sacked CEO Dalton Philips, after sales fell more than 3% over the Christmas period.

In the six weeks to 4 January 2015, like-for-like sales excluding fuel fell 3.1%, continuing a trend of falling sales for the retailer.

Morrisons also announced it would be closing 10 loss-making stores this year.

Andrew Higginson, the chairman-elect, said: “We need to return the business to growth. The board believes this is best done under new leadership.”

Morrisons has been squeezed by discounters Lidl and Aldi and at the same time struggled to keep pace with its rivals Sainsbury’s, Tesco and Asda.

The company’s share price rose by 7% at the start of trading today on the announcement Philips was stepping down.

Philips said: “Morrisons is a great company with exceptionally talented people and I have been very proud to have worked with them.

“Over the last five years, we have made many improvements to the business and given Morrisons strong foundations for the future.

“I wish every success to the company and all of my colleagues, who have, and continue to work so hard.”

Philips will continue in his role until the spring when a new CEO will take over.

No more “bulls**t”

It’s likely the supermarket’s founder Ken Morrison will be pleased to hear of Philips’s departure. The outspoken former boss had criticised the management for the way it has run the business.

Earlier this week he told the Mail: “I think management has been somewhat remiss in the way they are running the business. They can’t make excuses all the time.”

Previously he criticised Philips for speaking “bulls**t”.

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Readers' comments (1)

  • unfortunately most supermarkets are not listening to their Clients, they fight each other using 'cheap' alternatives, What? cheap.... and nasty? Hours in queuing at a till because cheaper means less staff, goods that are not quality based!
    A good supermarlet = quality at a valued price + 'pay and go' with 'staff attended tills' + good (and out of the rain) parking facilities.

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