Cadbury has Creme Egg on its face after losing £6m by changing beloved recipe

Cracks develop in confectioner’s profits

The Creme Egg was Cadbury’s biggest profit loser last year, causing the company to narrow its market share to 40%, from 42%.

Modelez, the US company which owns Cadbury, changed the recipe for Creme Eggs last year, replacing the Dairy Milk shell with a cheaper chocolate, and it seems customers weren’t happy.

Angry consumer petitions led to a £6m drop in profits for the brand, according to The Grocer.

Overall, Cadbury saw a fall of more than £10m in profits on its Easter lines, including the Cadbury Egg ‘n’ Spoon, which launched in 2012, and saw a £1.2m profit fall.


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