Which country is the most powerful in the world? *UK smugly points at self *

Harry Potter, David Beckham and the Queen all contribute to our no.1 ranking

We’re used to seeing the US or China at the top of global power lists, so it came as quite a surprise when the UK at number one in the Soft Power 30.

The study by Facebook, ComRes and communications consultancy Portland found the UK comes top of the table for soft power, which unlike the military force and economic sanctions of hard power, is more about the “ability to affect others to obtain preferred outcomes by the co-optive means of framing the agenda, persuasion and positive attraction”.

While the UK performed well on all aspects measured by researchers: digital, culture, enterprise, engagement, education and government.

London was seen as the UK’s biggest asset, attracting more visitors than anywhere else in the world, however, “some ugly rhetoric around immigration, and a governing party that seems monomaniacal about leaving the European Union seriously undermines British soft power”, the report said.

It warned: “The UK should be worried about maintaining the resources that generate its international influence. Cutting funds to the British Council, Foreign and Commonwealth Office, BBC World Service, and others will prove a false economy in the future.”

The report said the top ranking might come as a surprise to British people.

“The result belies recent accusations that British influence is in decline. Vladimir Putin mocked Britain as a ‘small island no one listens to’. This is hard to reconcile with the UK’s position in the G7, UN Security Council, NATO, the European Union, and at the epicentre of the Commonwealth. British soft power is often felt in more subtle ways, whether through the Beatles, Harry Potter, Shakespeare, David Beckham, the Royal Family, or the English Premier League.”

Here’s the top 10:

1.   UNITED KINGDOM

Score: 75.61

2.   GERMANY

Score: 73.89

3.   UNITED STATES

Score: 73.68

4.   FRANCE

Score: 73.64

5.   CANADA

Score: 71.71

6.   AUSTRALIA

Score: 68.92

7.   SWITZERLAND

Score: 67.52

8.   JAPAN

Score: 66.86

9.   SWEDEN

Score: 66.49

10.   NETHERLANDS

Score: 65.21

 

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