Pull your adverts from Daily Mail, Lord Sugar tells companies

Lord Alan Sugar has called for companies to pull their advertising from the Daily Mail as “punishment” for controversial slurs against Marxist academic Ralph Miliband.

The original article described Labour leader Ed Miliband’s father Ralph as “The man who hated Britain” and appeared in the newspaper on 28 September, including extracts from his teenage diary.

In an interview with Channel 4, Sugar said that “a special ilk of people” work at the Mail, and added that they had “gone too far this time”.

Sugar was asked whether he thought advertisers should consider boycotting the paper. He replied that they should consider it as a temporary punishment.

He added: “Advertisers, of course, are the lifeblood of the Daily Mail as they are for any newspaper, and it’s entirely up to them to take a moral stance on this.

“I would urge them just as a punishment, to actually pull their advertising next week and the week after, just perhaps temporarily, to show them what will happen. To stand up and show them what would happen when their revenue, which is really all they’re interested in, is taken away from them.”

The newspaper has refused to apologise for the article, but has apologised for putting up a photograph online of Ralph Miliband’s gravestone with the caption: “Grave socialist”.

The Mail on Sunday has also apologised “unreservedly” for sending a reporter to Ed Miliband’s uncle’s private memorial service this week, where they asked members of the family if Ralph Miliband had hated Britain.


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