Michael Gove's wife's beauty website promoted on DWP's Facebook page

Fancy getting make-up tips? Check out the Department for Work and Pensions’ (DWP) Facebook page.

Yes, you read that right.

The work and pensions body has come under fire for posting links to Get the Gloss, a beauty website run by Michael Gove’s wife and beauty journalist Sarah Vine.

The post titled “dress for success” advised jobseekers on how to look good at interviews.

The post on DWP’s Facebook page by Get the Gloss’ beauty expert Judy Johnson read: “The first impression you make with a potential employer is the most important one.”

Michael Gove's wife's beauty website promoted on DWP's Facebook page

She adds: “Make sure your eyes look perky so you don’t look all sleepy – people will hire you more if you look awake! (A good night’s sleep usually helps or a good under eye concealer).”

Labour’s Teresa Pearce slammed the post as a “marketing ploy”.

“It is a cheap marketing ploy designed to exploit female body insecurities and the anxieties of those seeking work to make a quick profit,” she told the Daily Mirror.

“The reason so many people are unemployed is the lack of available work and not because they need pricey beauty products. Having ‘perky’ eyes won’t change that.”

A DWP spokeswoman said: “This is a social media campaign to help young people into work by giving advice and top tips from a range of experts. We’re not promoting any websites.”

 

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