“Misleading” Gatwick adverts banned by ASA

Airports’ advertising war gets noisy

No one in London can have failed to witness the epic advertising battle between Heathrow and Gatwick.

Both are hell-bent on advertising their way to winning lucrative new runways.

Even though the airports commission has recommended that Heathrow be chosen, a final decision is yet to be made, so Gatwick is still campaigning in the hope that its runway plans will prevail.

But Gatwick’s latest advert which compares noise from a new Heathrow runway to that of a new Gatwick runway has not gone down well with the Advertising Standards Authority (ASA).

The advert says: “320,000 additional people will be affected by noise from a new runway at Heathrow.

“Compared to 18,000 at Gatwick.”

The ASA has banned the adverts, but Gatwick says it disagrees and may appeal the decision.

The ASA said the comparison was unclear, and questioned the use of the word “additional”.

A spokesperson for Gatwick said that “newly affected” would have been a better term to have used, and pointed out that the figures were not in dispute, as they had come from the airports commission.

They said: “Gatwick Airport makes no excuses for making the public aware of the huge difference in the number of people who would be impacted by noise if Heathrow were to expand, compared to Gatwick, and the figures were not disputed.

“While we disagree with the ASA’s assessment of how these figures were presented, the advert in question will not be used again,” it said.

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