Why are people so furious about the London Eye going red?

The London Eye reopened yesterday after annual maintenance but its new crimson colour scheme has got campaigners seeing red.

The bright red lighting is all down to a sponsorship deal with the world’s biggest drinks company Coca-Cola. In fact, now the wheel’s EDF sponsorship has come to an end, it has been renamed the Coca-Cola London Eye.

Yesterday, health campaigners handed out toothbrushes to anyone going for a ride on the iconic landmark.

The Children’s Food Campaign handed out more than 500 toothbrushes to families which represented the number of children being hospitalised each week from tooth decay.

The group said it thought it was inappropriate for a fizzy drinks company to be sponsoring a major family attraction.

Jon Woods, general manager for Coca-Cola UK, said: “We are delighted to be sponsoring such an iconic London landmark.

“We have a rich history in London and this new sponsorship will help us play an even greater part in future moments of happiness and celebration in the capital.”


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