This is Paddy Power's "disgusting" and "distasteful" advert featuring Andy Murray

Bookmaker gets slammed on social media

Controversy and Paddy Power are bedfellows but poking fun at migrants trying to come to the UK from Calais? Not cool.

The bookmaker has been branded “distasteful” and “disgusting” for its slogan on a Dover truck which read, “Immigrants, jump in the back! (but only if you’re good at sport)” with images of Jamaican-born England footballer Raheem Sterling, Somalia-born Mo Farah, Samoa-origin rugby player Manu Tuilagi and England cricketer Eoin Morgan, who is from Ireland.

The advert also carried a photo of Andy Murray, who was born in Glasgow.

 

Rory Scott, head of UK PR at Paddy Power, told PRWeek the firm had “no regrets” over the advert.

He said: “Humour is subjective and I’m sure many people feel offended at the jokes on ‘Have I Got News for You’, for example. What’s going on in Calais is topical, but this wasn’t an observation of that crisis. This was more of a gag about some of our leading British sport stars.

“We were playing on the joke that Andy Murray is Scottish when he loses and British when he wins.”

Twitter is abuzz with criticisms of the advert:

 

 

 

 

 

 

 

 

 

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Readers' comments (1)

  • Actually its very clever - and totally inoffensive save for those with absolutely no sense of humour! The only people who could be offended are the English for being bad at sport (but hey we are!)!

    As for insulting immigrants risking their lives getting into lorries to get here - then we have every right to poke fun at criminals (definition they are breaking immigration laws).

    So well done Paddy Power!

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