British supermarket Morrisons sees another rise in quarterly sales

The like-for-like sales rose 2.5 per cent in its third quarter

Continuing with its turnaround under chief executive David Potts, Britain’s fourth largest supermarket group Morrisons has today reported a 2.5 per cent rise in quarterly sales.

Over the 13 weeks to 29 October, Morrisons’ like-for-like sales grew 2.5 per cent while retail sales were up by 2.1 per cent and wholesale sales rose 0.4 per cent. In all, sales were up 2.3 per cent.

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Potts stated: “We are pleased with a further step up in our competitiveness and another period of positive like-for-like sales growth. I am confident of our plans to keep serving customers better will enable us to continue the strong momentum of the year so far, into the important fourth quarter.”

Morrisons is reportedly turning around the performance of its 500 and above UK stores while also pursuing online and wholesale markets. With respect to market share, the Bradford-based grocer trails Tesco, Sainsbury’s, and Asda in market share. However, according to industry data it is currently the fastest growing of Britain’s “big four” supermarkets.

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