Olympic venues scout for sponsors

Bidders have been invited to register their interest in sponsoring some of the most iconic London 2012 venues.

The Olympic Stadium, aquatics centre and the multi-use arena, which will host the 2012 handball competition, are among the venues to have naming rights and other prominent sponsorship deals up for grabs.

It has been described as “a rare opportunity” to be linked to the future Queen Elizabeth Olympic Park in Stratford, east London, by Olympic Park Legacy Committee (OPLC) chief executive Andrew Altman. The venues are expected to begin reopening from 2013.

Interested parties have until March 2 this year to submit their interest in sponsoring a venue, before they can then submit proposals. Sponsors are expected to be appointed by the OPLC in May.

OPLC figures show sponsors will get plenty of exposure for their money. The Olympic Stadium is going to host the World Athletics Championship in 2017, while the multi-use arena and the aquatics centre are expected to attract more than one million visitors a year when they re-open after the Olympics.

About 9.3 million visitors a year are forecast to visit the Olympic Park from 2016.

Altman: “This is a rare opportunity to become part of one of the most exciting new places in the world. Billions of people will see these venues during the Games, and millions more will visit every year.

“We are looking for sponsors who share our vision to create an inclusive Park that promotes healthy living and offers sporting, training and employment opportunities to our local communities.

“The fact that we aim to appoint sponsors before the Games even start is another example of how London is further ahead in planning legacy than any previous host Olympic City.”

The OPLC is now running a bidding process for other sporting, commercial and cultural uses of the Olympic Stadium and aims to appoint the winning bidders in May. Some 16 bidders have declared an interest in using the stadium after the Games and must now submit full bids before March 23.

An operator to manage the stadium on a day-to-day basis is also sought by the OPLC. Last month, Greenwich Leisure Limited was named as the operator of the multi-use arena and aquatics centre.

London-based building and engineering company BAM Nuttall was awarded two contracts worth a combined total of £76m to work on the Olympic Park after the Games. The 18-month project will create about 500 temporary jobs.

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