What will be the top stories of 2014? We make our predictions

From Twitter buying Snapchat to Boris Johnson in a hairnet…

Here at LondonlovesBusiness.com we’ve gazed into our proverbial crystal ball and made some predictions for the coming year. Some of them are almost a dead cert, while others are… erm less likely. So without further ado, let’s take a look at we think could happen in 2014.


Mobile shopping takes up 50% of online retail spend

Mobile shopping (via phones and tablets) accounted for 27% of the online retail spend in 2013 but it is set to boom in 2014, as more people purchase devices and more websites create functional mobile sites.

According to retail bodies IMRG and Capgemini, the total mobile spend for 2013 will be £2.9bn – double the £1.45bn spent in 2012.

We think there is a lot more room for mobile retail spending to continue to increase at an even faster rate. In fact, we bet our bottom dollar that this time next year we’ll be congratulating ourselves on successfully predicting that half of online shopping will be done on mobile devices. Watch this space.

Quite possible

Twitter buys Snapchat

In 2013, mobile picture sharing app Snapchat reportedly rejected a $3bn buyout offer from Facebook. Evan Spiegel, co-founder of Snapchat, said he was waiting until 2014 to grow user numbers and get a better offer for the service. Since then however, Instagram, which is now owned by Facebook, has launched its own messaging service to rival Snapchat. So it looks as though the offer from Facebook is well and truly off the table.

However, Snapchat would still be an attractive acquisition for Twitter and we wouldn’t be surprised if it put a slightly higher offer in at the beginning of 2014 and it was accepted. Snapchat shouldn’t wait too long though. The app is surrounded by a lot of hype now but that can disappear as quickly as it arrived.

It could happen

Scots vote “yes” to independence

Scottish First Minister Alex Salmond has put a date on the independence referendum – Thursday 18 September. Scottish people are trying get their heads around the consequences of going it alone, with both sides vehemently making their case. So far, despite all the rhetoric from the Scottish National Party, polls show most Scots want to stay part of the UK.

However, the question asked in the referendum will be: “Should Scotland be an independent country?”. This question has been criticised for being more than a little emotive, so we wouldn’t be completely surprised if it stirred up some deep down Braveheart call to action and saw a victory for the “yes” camp.

You never know

Boris Johnson gives up Mayor job for a “quiet life” serving sausages in the HoC canteen

Boris serving food

There’s been a lot of talk about whether Boris will give the Conservative leadership a go, with the intention of becoming our next Prime Minister. So we Londoners might throw caution to the wind sometimes, for example thinking we’d take a punt on the fun-looking one for Mayor, instead of the miserable one who’d done the job before.

Realistically though, we’ve had our fill of hilarity with him dangling from zipwires and telling people they’re poor because they’re stupid. It’s clear at this point, to Londoners and the rest of the UK, BoJo the clown wouldn’t get a chance at the top job.

In fact, we think it’s more likely we’ll see him hairnet-clad in the canteen at the House of Commons doling out mash and gravy, after quitting politics altogether.


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