The key millennial trends redefining London’s offices

Here’s how to win the war on talent

London’s “future leaders” are shaping the way employers lay out their office space, a new research has found. 

Strutt & Parker, which conducted a survey of 1,000 Greater London office workers, defined “future leaders” as employees between 18-34 who earn £35,000+.

The study found that workers consider mobiles and laptops as a key device for doing their job. A total of 67% and 61% said that mobile phones and laptops respectively were important to them, whilst desktop computers and landlines were only thought of as important by 48% and 25% respectively.

Here are the key findings from the report:

Collaborative/informal meeting areas were only seen as important by 32% of all employees; whilst 42% of ‘future leaders’ saw them as important. 

With regards location, future leaders ranked proximity to food and drink options (65% ranked it as important when determining an ideal work location) almost as highly as commuting time (which 72% identified as being important). The availability of services such as gyms and dry cleaners were also an important factor.

The ability to concentrate on work and the freedom to work anywhere in the office/workplace were the two main factors having the greatest impact on employees accepting job offers from prospective employers.

What the experts say:

Tom Grounds, partner in research at Strutt & Parker said: “This preference for mobile working should be met by businesses with increased investment into mobile working tools. Millennials are used to the best technology and want their employers to be innovative, and we expect this will begin to be reflected in office fit-outs as businesses aim not only to attract and retain the best talent but also enable them to operate at maximum efficiency. Advances in technology, which in the long term could extend to the use of robots and automated phone and PC processes, could relieve office workers of more mundane tasks, potentially increasing the need for collaborative space that stimulates creativity.

“The ‘future leaders’ from our survey are part of the ‘foodie generation’ and associate having a large range of food and beverage options close to the office as conducive to a productive work/life balance. This focus on post-work recreation should prompt businesses to think increasingly carefully regarding the ‘street life’ of office locations if they want to win the ‘war for talent.’ The fact that prime office rents in King’s Cross have now hit £80 per sq ft, above many longer-established submarkets in London, is no coincidence.”
 
Grounds concluded: “Access to the latest technologies, a variety of communal work spaces and a vibrant location have been identified by younger workers as being important factors in shaping their ideal workplaces. These three aspects look set to shape the future of modern office occupiers in London as businesses vie to secure the best future leaders and provide them with a workspace that promotes productivity.”
 

 

 

 

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