Surprise! Google has been renamed Alphabet. No, seriously

Company undergoes huge restructuring

Did we ever honestly think we’d outlive tech giant Google? It seems we have – because the company isn’t called Google anymore.

Google has revealed it has changed its name to Alphabet in a shock restructuring, which will see only the search engine arm of the company retaining the “Google” name and branding.

You can find Alphabet at the unconventional

Alphabet is a collection of companies including Google Maps, YouTube, Chrome, Android and what bosses are calling a “slimmed down” Google, which is a wholly-owned subsidiary.

Google Inc is being replaced by Alphabet Inc and shares will automatically convert with the same rights. Shares rose 5% after the announcement.

Alphabet will continue to be run by Google’s founders Sergey Brin as president and Larry Page as CEO.



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Readers' comments (1)

  • Anonymous

    So, in fact, Google HASN'T been renamed Alphabet. The search giant, which is what 99% of the world knows it for, will still be called Google. This is click bait of the worst kind.

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