St Austell toasts beer merger

St Austell Brewery acquires Bath Ales for an undisclosed sum

The rationalisation of the UK’s local brewery market in the face of ever more intense competition from a small number of leading players with strong distribution has resulted in another deal, with St Austell Brewery taking over Bath Ales for an undisclosed sum.

The deal creates a significant force in its market in the south west. Set up in 1995, Bath Ales has 11 pubs as well as a portfolio of 15 beers which has a loyal fan club. This is led by Gem, and sales across the group rose by 18% last year. St Austell has committed to investing in the brewery and estate to accelerate growth.

James Staughton, chief executive of St Austell, says: “For a long time Bath Ales has been a company I have admired and this exciting acquisition provides the coming together of two like-minded business. Bath Ales brews great beer and has a thriving pub estate, both of which complement those of St Austell Brewery. We want to build on Bath Ales’ success to date and are committing to a long-term significant investment in the Bath Ales brands, pub estate, people and brewing facilities.”

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