Men’s magazines FHM and Zoo close down as “habits change”

Internet! Look what you’ve done. You’ve killed FHM.

FHM magazine Carmen Electra 1998

Carmen Electra holds a copy of FHM magazine in 1998

Since 1985, FHM has been the acceptable face of onanism. And now its glossy wipe-clean covers have closed for good.

The same fate has also befallen the magazine’s weekly sister publication, Zoo.

Bauer Media, which publishes both ‘men’s lifestyle’ titles, said falling sales and a preference for internet-based content of this kind had forced the move.

In a statement, the company said: “Over time young men’s media habits have continually moved towards mobile and social and today FHM and ZOO have a combined digital audience of over five million.”

FHM was first published in 1985, and quickly grew a huge audience. By 1994, its popularity meant the magazine went from a quarterly to a monthly print run.  

Sadly the internet wasn’t far behind, offering young men everything the magazine could, and a lot more besides.

The magazine went through various re-brandings and was significantly modernised in recent years.

When your correspondent bought it in the late 1990s, (I admit it), the magazine was still advocating DIY projects such as a plywood board-walk which you could drill holes through, and place on the pavement, in order to look up women’s skirts. How times change!

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Readers' comments (2)

  • Personally, I blame FHM and Zoo's passing on meddling Eurocrats. This wouldn't happen in an independent Britain.

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  • I can't remember FHM and Zoo shutting down before we were in the European Union. That's for sure.

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