London loves Stratford. It’s official, the east London district is winning over businesses and the public

Stratford is on the rise in a big way. Here’s why

All hail Stratford. Following the best Olympics in history, the east London district has been basking in glory ever since.

The regeneration programme is still underway, and in addition to all the world class sporting stuff that’s there, like swimming pools and a stunning velodrome, Stratford is in line to see a new branch of the Victoria and Albert Museum, a Sadler’s Wells dance theatre, UAL’s London College of Fashion and University College London based there.

And if that’s not enough, more businesses and institutions are heading east too.

Construction of the new FCA headquarters, and the new TfL headquarters are both now under construction in Stratford too.

Great stuff all round. And it’s clearly paying dividends.  A YouGov poll of over 1000 Londoners has found that Stratford is the area in London likely to improve most by 2020.

The poll pitted Stratford against other areas undergoing significant regeneration and one in five respondents recognised the district as top dog – 21% of respondents named Stratford as number one, compared to Croydon (9%), the City (9%), Tottenham (6%), Canary Wharf (4%) and Wembley (4%).

The poll also found that more than one in 10 (13%) would favour working in Stratford over other fast-growing areas as Wembley (5%), Croydon (6%), and Tottenham (3%).

The area of Stratford where the new FCA and TfL HQs are being built is being billed as the “International Quarter”. Woo.

Ian Crockford, project director for the International Quarter at property development firm Lendlease, said: “Stratford won over the hearts of Londoners in 2012, and now nearly four years on we’re seeing that legacy continue in the minds of people across the capital. TfL’s recent rezoning of Stratford, Stratford International, and Stratford High Street stations as Zones 2/3 will save local residents and workers hundreds of pounds a year. With the combination of The International Quarter delivering London’s fourth business district, Olympicopolis creating a world-class education and cultural hub, unparalleled retail and the ever improving transport connections, it’s no surprise Stratford is leading the pack as a place to live and work ahead of other areas across London.”

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