Hic! Deliveroo launches alcohol service

Deliveroo began trialling standalone alcohol merchants in spring 2016


Source: Photoshot

Deliveroo is partnering with Majestic Wines, BrewDog and top independent merchants and wine merchants across the country, it said today.

Deliveroo customers can now order their favourite wines from eight Majestic Wines stores across London and from 20 BrewDog locations nationally with delivery times set to be around 20 minutes.

Alongside high street favourites, Deliveroo is continuing to champion the UK’s small businesses working with independents like Lea and Sandeman, Honest Brew, Mother Kellys and Vagabond Wines. Deliveroo customers will be able to order their favourite craft beers, cocktails and wines to create the perfect accompaniment for their meals.

The service will work identically to Deliveroo’s food delivery; alcohol merchants will be provided with a tablet in which orders can be processed through the Deliveroo app. Nearby riders will collect the order from staff and deliver the order to customers, in an average of 20 minutes. Deliveroo began trialling standalone alcohol merchants on the platform in spring 2016 and noted strong consumer demand.

Dan Warne, Managing director of UK & IE at Deliveroo said: “Majestic Wines and BrewDog are perfect launch partners for us offering great pairings for meals ordered on Deliveroo and by working with independent merchants like Clapton Craft and Humble Grape we’re continuing to champion the UK’s independent businesses as well.”

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