Crowdfunding project of the month: Lady Dinah's Cat Emporium

LondonlovesBusiness.com will regularly feature the big movers in the world of crowdfunding and micro-funding and cover the exciting London ventures disrupting the market

Lady Dinah’s Cat Emporium has dominated February as it stormed the microfinance tables to get more than £108,000 by Friday 15 February. It became a record-breaker as it raised the most money ever as a project to “open a cat cafe in London” on the crowdfunding site Indiegogo.

Lady Dinah's Cat Emporium

The brainchild of “crazy Cat lady” Lauren Pears, the cafe is set to hit London, potentially around Shoreditch or Old Street, this year. The cats will all picked out from the Mayhew rescue shelter and allowed to roam free about the cafe.

“It’s not just about being able to play with the cats. It’s about the whole experience: a small indulgence, a place to forget about your day and unwind. It’s about coming in from the cold to a comfortable wingback chair, a hot cup of tea, a book, and a cat. We want you to come in and feel special, relaxed, and cared for. Just like our cats!” she says.

“Many cats will soon be adopted and spend their lives in the lap of luxury. And many Londoners and visitors will soon be relaxing with a mug of hot beverage of choice and a bundle of purring joy.”

People have flocked to finance the project in droves, with the average contribution being £65.15. Contributions came from across the world, with 1,681 people digging into their pockets, based in 10 countries on 4 different continents.

Twenty people were especially generous and contributed £500 to sponsor a cat and the cat cafe’s campaign’s publicity efforts seemed to snowball as the final four days for crowdfunding led to the cafe receiving nearly 80% of its money (77%). That rate of funding meant the cat cafe project was receiving an average of nearly £900 an hour during this time.

It sounds like a purrfectly good success for Lady Dinah’s Cat Emporium.

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