Carr’s water biscuit factory was destroyed by floods. Here’s the genius way the company told its customers

The cracker firm nailed it

“Flooding in water biscuit factory,” the advert starts. “Oh the irony.”

Carr’s, a cracker brand owned by United Biscuits was one of the victims of the New Year floods in the north of England. In fact, biscuit manufacturing ground to a halt at the plant after water destroyed equipment.

United Biscuits said: “Due to floods in Carlisle we are experiencing a shortage of a number products under the McVitie’s, Jacob’s, Carr’s and Crawford’s brands. We apologise if consumers are finding it difficult to get hold of some of these products and we are working hard at our Carlisle site to resume normal service as soon as possible.”

The gap in production means some products will not be available for a few months while the factory is restored.

However, it seems the marketing department at Carr’s absolutely nailed the message to its customers.

This advert appeared in The Guardian today:

Carr's advert

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