Angela Ahrendts to step down as Burberry CEO to join Apple

Burberry shares drop 5% this morning

Angela Ahrendts will step down as Burberry chief executive in the middle of next year to join Apple as senior vice president for retail and online stores.

Ahrendts said that she is “profoundly honoured” to be joining Apple and that Burberry was in “brilliant shape”.

She said: “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

Burberry’s current chief creative officer Christopher Bailey will replace Ahrendts as chief executive officer.

Bailey said: “We have a clear strategy to build on. […] Together, we will continue to push the boundaries of design, technology and communication while never forgetting our heritage, our Britishness and our values.”

Back in June, it was reported that Ahrendts was the highest-paid chief executive in Britain.

According to pay consultancy MM&K, she was paid £16.9m last year, almost £5m more than the UK’s second highest-paid CEO.

Readers' comments (1)

  • Dear Angela Ahrendts You maybe "profoundly honoured” to be joining Apple

    She said: “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

    I sent am open letter to the Board of Directors of Apple in August 2013

    Still no response from Apple, they take your money and then ignore you.

    I did inform the company I would be posting this open letter.

    This is an open letter to Mr Arthur D. Levinson and Mr Tim Cook Chairman and CEO of Apple Plc and the Board of Directors.

    Is this Company Really that Bad, Welcome to the Apple that I Know?

    Shame on Apple
    by
    Michael Mason-Mahon

    I have been forced to take this action because of the behaviour of the Management Mr 1 and Mr 2.

    Trust the Management of Apple? I would rather trust the Rat in the Park.

    Please allow me to start my letter by stating, I have been given no other option but to address my concerns about your company in a open letter to the Board of Directors.

    I have never know a company like Apple, they could give lessons to MI5 MI6 and the CIA about being very secretive. Trying to make a complaint, no one bothers to contact you.

    Do hope you have better luck with Apple?

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